It happens in every growing business. We evolve beyond our initial customer base or our initial business model. When we launch, we have a small infrastructure, and are testing the […]
This past week, I’ve had conversations with three separate business owners about how to successfully connect with prospects. Should you connect through LinkedIn? An email? A phone call? The answer is YES – you should do all of those.
However, before you do any connecting, you need to be able to answer one question:
Visit any business website, and you will likely see a scrolling list of the awards the company has won. Awards for leadership, philanthropy, marketing, design, organizational culture, industry position…there is literally an award for every size company, in every industry. Most awards programs create categories according to revenue size so that every organization has a chance to be honored.
As a small business owner, I know first-hand how important it is to have a PR plan, but I also know that time, money, and resources are scarce!
So how does a business owner communicate their value – especially in an information-overloaded world, and rise above the noise?
The two questions small business owners must always ask when trying to get good press is:
Only when we understand the motivations and missions of our customers can we create a compelling mission statement that inspires a customer to trust us. There is a big difference between selling a product or service and fulfilling a mission.
It’s all coming back to me….the early days of building a business, and laying a solid foundation to support healthy growth. I find myself with lengthy to-do lists that require many sets of helping hands. It’s tempting to simply throw new tasks over the fence to those that have already proven to be experts as I grow Successful Culture.
But wait. I’ve been down this road before with Information Experts. I’ve bitten off more than I can chew, and then tossed the overflow to a team mate. Eager to please, they say yes, even though my new request is outside of their core expertise… setting us both up for disappointment.
I’ve had a slew of podcast interviews over the last few weeks, and virtually all of the hosts have asked me what I think is the necessary ingredient for continued business growth. I speak from a place of making mistakes, and from getting things right over the last 20 years.
The three things I believe companies need to survive are a market niche, relevancy, and a mindset of greatness. I’ve named them in order of difficulty.
Values dictate every major decision and action in an organization – from the clients that a company engages, to the people that a company hires, to seemingly simple behaviors such as leaving a door open or closed. Values determine our behavior when others are not around to watch us. They are the core of integrity – which manifests when values are integrated with our actions. Personally and professionally, they frame the most important aspects of who we are, and what matters to us.
How many times a day do you mindlessly look at others that are different than you with a “THEM” frame of mind? This could apply to people who look differently, perform different jobs, practice different religions, engage in different hobbies, or any other type of difference. We probably all do it without being aware of it. Even though I strive to come to all experiences and people with an open mind, a blank canvass, and free of judgment, human nature causes all of us to evaluate those that we see based on societal prejudices that seep into our subconscious.
As one who sees leadership and spirituality as two sides of the same coin, I often refer to Deepak’s 7-Step Framework for LEADERS. Deepak describes a leader as “the symbolic soul of a group of consciousness.” He says that group consciousness could be a family, an organization, a community, a country or the whole world. He explains that the leader represents the longings, the aspirations, the deepest desires of the group, so in a sense, “the soul.” This is exactly why the CEO owns the culture of an organization, which is the organizational DNA.