Honest Tea CEO Seth Goldman Takes Persistence & A Commitment to Mission to New Heights

Imagine pitching your idea to 1,000 investors. Over and over and over again. A little insane, right? Not if you’re Seth Goldman, CEO and C-Tea-O of Honest Tea. When we think of Honest Tea, we think of a delicious beverage, and a wildly successful business.

Dig a little deeper into the roots of Honest Tea, and you’ll discover an entrepreneur who is forever committed to the mission of “changing the way people eat, drink, think and live.”

Seth shared the struggles of his early days with 300 business leaders at the sold-out ConnectPreneur Event in the DC region, architected by global serial entrepreneur and angel investor Tien Wong, CEO of Lore Systems (www.lore.net).

I Challenge You to Ask Yourself: Where are You on Your Ladder of Learning?

It occurred to me this weekend after I attended Yanik Silver’s (http://www.yaniksilver.com/) Underground 8 Online Seminar that one of the primary reasons I am SO FIRED UP about my future is because I am on the LOWEST RUNG of what I call my Personal Learning Ladder™ (PLL). I can’t remember the last time I learned so much in such a short period of time…. Learning opportunities are all around us. We have unprecedented access to knowledge, people, and information that previously was unattainable. What are you doing to continue your learning and growth?

Creating a Culture of High Engagement – And a Future That is Bigger and Better than Your Past

How engaged are you in building a bigger and better future for you, your company, your family, our world?

That was one of the questions I pondered as I absorbed every word that Matthew Kelly delivered at a recent Entrepreneurs Organization (www.eonetwork.org) event. Kelly is a master organizational consultant to several Fortune 500 organizations on the issue of employee engagement. He is also the author of the New York Times Best Seller “Off-Balance” and “The Dream Manager.” Kelly led 125 entrepreneurs through the thought-provoking exercise of questioning our own engagement, as well as the engagement of those around us, such as our employees.

Preserve, Destroy, Create: Your Only Path to Breakthrough Growth

“If it’s not broken, why fix it?” We’ve all said that as a justification for not moving forward with a difficult situation or decision. The question is, what if the status quo is broken and we’re just ignoring the need for repair? What if we lack the awareness, clarity, courage, or strength to take painful action to get to a better place? Business activity falls into three buckets: Preservation, Destruction, or Creation. To move to the next level, a business must go through all three phases.

Are You The Gatorade of Your Market? “No one else has the ability or right to do what we do in our market.”

When you hear “Gatorade,” what do you think? While the name may conjure up seemingly simple ideas such as “sports drink” or “flavored water,” the science behind the Gatorade brand is actually very complex, and is focused on something much bigger, bolder, and specific.

Sarah Robb O’Hogan, North American President of Gatorade and Global Chief Marketing officer of Sports Nutrition for PepsiCo, shared how Gatorade’s brand weakened during the bloated economy, and how the recession brought the brand back to its core consumer. Gatorade’s global mission is “to be the world leader in innovative sports nutrition.” Says O’Hagan: “No one else has the ability or the right to do what we do in our market.”

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