Marissa Levin
BOOK MARISSA

Tag: #Success_Culture

Avoiding SP-RH Syndrome

It’s all coming back to me….the early days of building a business, and laying a solid foundation to support healthy growth. I find myself with lengthy to-do lists that require many sets of helping hands. It’s tempting to simply throw new tasks over the fence to those that have already proven to be experts as I grow Successful Culture.

But wait. I’ve been down this road before with Information Experts. I’ve bitten off more than I can chew, and then tossed the overflow to a team mate. Eager to please, they say yes, even though my new request is outside of their core expertise… setting us both up for disappointment.

The Three Things Companies Need to Thrive

I’ve had a slew of podcast interviews over the last few weeks, and virtually all of the hosts have asked me what I think is the necessary ingredient for continued business growth. I speak from a place of making mistakes, and from getting things right over the last 20 years.

The three things I believe companies need to survive are a market niche, relevancy, and a mindset of greatness. I’ve named them in order of difficulty.

Starting 2014 Right With A Strong Marketing Strategy (That Won’t Break The Bank)

I came across a compilation of 19 shoestring-budget strategies that will help you connect with your target audience without going broke – exactly what a small business needs to expand their presence and stay financially healthy.

Here are my suggestions to move these ideas to implementation.

1: Pick three out of the list and focus on them. If you try to tackle the entire list, you will do a mediocre or poor job for all of them. Then, once those are done, move to the next three. The greatest ideas fail at implementation because we bite off more than we chew.

2: Determine what you can outsource, and what you need to manage yourself. For example, if you decide to join a Chamber, you personally need to cultivate those relationships, so ensure you have enough time to be present in the organization. If you decide to write a blog, you need to build your editorial calendar and write your blogs, but can outsource the mechanics of posting and sharing.

As a small business owner, deciding how and where you will dedicate your very limited time is essential to your success.

3: Finally, if an idea isn’t working for you, pivot quickly. Drop the tactic and move on. It’s all about figuring out what works best for you at this point in time.

Here is the link to the complete presentation.

Here are the tips:

Selecting your networking communities; Top DC 7, best learning community, favorite online spots, best events

As a follow-up to my March 10th Washington Business Report segment on strategic networking (http://bcove.me/xuc1biiy), I’ve compiled strategies on selecting the networking communities that are right for you. I’ve also listed the top 10 networking communities, along with information on the best learning community, the best events, and my favorite online spots.

First, let’s look at five ways that will help you decide where and with whom your should spend your valuable time.

Accountability and Goal-Setting (Follow-up to WBR Segment 1/13/2013)

My January small business segment on ABC’s Washington Business Report with Rebecca Cooper-Dupin focused on accountability and goal-setting strategies to start 2013 strong. Accompanying me was my accountability partner and personal financial advisor, Anne McCabe Triana, owner of CAM Private Wealth (http://www.camprivatewealth.com). I’ve expanded on those strategies here, incorporating many great ideas from other small business owners.

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