Avoiding SP-RH Syndrome
It's all coming back to me....the early days of building a business, and laying a solid foundation to support healthy growth. I find myself with lengthy to-do lists that require many sets of helping hands. It's tempting to simply throw new tasks over the fence to those that have already proven to be experts as I grow Successful Culture.But wait. I've been down this road before with Information Experts. I've bitten off more than I can chew, and then tossed the overflow to a team mate. Eager to please, they say yes, even though my new request is outside of their core expertise... setting us both up for disappointment.
It's Not Personal; It's Our Values
Values dictate every major decision and action in an organization - from the clients that a company engages, to the people that a company hires, to seemingly simple behaviors such as leaving a door open or closed. Values determine our behavior when others are not around to watch us. They are the core of integrity - which manifests when values are integrated with our actions. Personally and professionally, they frame the most important aspects of who we are, and what matters to us.
Increasing Productivity by Taming the Daily Calendar
When Sunday arrives and you take a peek at the work-week ahead, what physical reactions occur in your body? Does your heart race a bit faster from anxiety? Does your stomach tighten? Do you feel stress in your neck and shoulders? Have you ever thought about these reactions?
Starting 2014 Right With A Strong Marketing Strategy (That Won't Break The Bank)
I came across a compilation of 19 shoestring-budget strategies that will help you connect with your target audience without going broke - exactly what a small business needs to expand their presence and stay financially healthy.Here are my suggestions to move these ideas to implementation.1: Pick three out of the list and focus on them. If you try to tackle the entire list, you will do a mediocre or poor job for all of them. Then, once those are done, move to the next three. The greatest ideas fail at implementation because we bite off more than we chew.2: Determine what you can outsource, and what you need to manage yourself. For example, if you decide to join a Chamber, you personally need to cultivate those relationships, so ensure you have enough time to be present in the organization. If you decide to write a blog, you need to build your editorial calendar and write your blogs, but can outsource the mechanics of posting and sharing.As a small business owner, deciding how and where you will dedicate your very limited time is essential to your success.3: Finally, if an idea isn't working for you, pivot quickly. Drop the tactic and move on. It's all about figuring out what works best for you at this point in time.Here is the link to the complete presentation.Here are the tips:
Making a Partnership Work
Businesses can't grow without strategic partnerships. When thoughtfully selected, the right partner can enhance a company's client base, capabilities, market presence, and overall brand. When selected poorly, the wrong partner can result in wasted time, energy, and resources, with nothing to show for your efforts, and can potentially harm your company or reputation.
Want Credibility? Be Your Own Client. Would You Hire Yourself?
No one would buy a luxury home from a builder living in a shack, or trust a wealth manager that was financially irresponsible. When we evaluate the skills of web designers or graphic artists, we ask to see a portfolio of work, and we visit their sites.Our own actions give us credibility, or they discredit us. There is no in-between.Would you hire yourself?
Selecting your networking communities; Top DC 7, best learning community, favorite online spots, best events
As a follow-up to my March 10th Washington Business Report segment on strategic networking (http://bcove.me/xuc1biiy), I've compiled strategies on selecting the networking communities that are right for you. I've also listed the top 10 networking communities, along with information on the best learning community, the best events, and my favorite online spots.First, let's look at five ways that will help you decide where and with whom your should spend your valuable time.
When Your Bedroom Becomes Your Boardroom: (Happily) Working With Your Spouse
Spouses that choose to work together embark on a very unique journey. This arrangement is not a conventional marriage. Two of the hardest things a person can attempt is to build a successful business and a successful marriage. 90 percent of all businesses fail within the first 5 years. The divorce rate (in the U.S.) is now higher than 50 percent. Combine these two endeavors, and you face a lot of risk. There is a lot at stake at home and at work if things get rocky. The levels of expectations for one another are much higher than in a typical business partnership or typical marriage. Consideration must extend much further than, "I have this great business idea, can you help me?"As a follow up to my January 10, 2013 segment on Washington Business Report (http://www.wjla.com/articles/2013/02/washington-business-report-feb-10-2013-85006.html) on working with your spouse, I've interviewed several other business owners who have braved this model to learn what makes it work, and how to avoid trouble in paradise. Rather than giving a simple bulleted list of strategies such as "schedule a date night" or "agree not to talk about marriage at home," I'm sharing a more detailed behind-the-scenes glimpse of the complexities of this arrangement. If you are currently working with your spouse, or thinking about it, this is an important column for you.
Accountability and Goal-Setting (Follow-up to WBR Segment 1/13/2013)
My January small business segment on ABC’s Washington Business Report with Rebecca Cooper-Dupin focused on accountability and goal-setting strategies to start 2013 strong. Accompanying me was my accountability partner and personal financial advisor, Anne McCabe Triana, owner of CAM Private Wealth (http://www.camprivatewealth.com). I've expanded on those strategies here, incorporating many great ideas from other small business owners.
Time Management Strategies for the Holiday Season (12.16.12 WBR TV Segment Follow-Up)
My December small business segment on ABC's Washington Business Report focused on general, personal, and professional time management strategies. I have many more strategies than I could cover; I've included all of them here.
Five Ways To Make The Most of Your Holiday Downtime
How we can make the most of our holiday downtime - you know those pockets of time when office productivity is low, laziness is high, and we're all pressing the reset button to move into the new year? I came across an article by Kevin Daum (http://www.kevindaum.com), a best-selling author, Inc columnist, Inc 500 entrepreneur, and fellow Entrepreneurs Organization (http://www.eonetwork.org) member that answered this question.I've taken 2 of his suggestions and mixed them with 3 of mine. Whether you're the reflective, spiritual, meditative type, the hyper-focused Type-A type, or somewhere in between, there should be something for everyone on this list.
Growing Into the Title of CEO Starts Today - Four Reasons Why It Must.
As a small business owner, nothing communicates confidence to prospective customers, employees, and partners more than your title as CEO.In just three letters, the title communicates self-confidence, leadership, vision, strategy, and credibility.
As an Entrepreneur, 11 Things For Which I am Thankful
It's always the right time to live life from a place of gratitude. With Thanksgiving just around the corner, today I reflect on what it means to be thankful as an entrepreneur.
Are You a Colossal Entrepreneur?
At last week's Cadre event (http://www.cadredc.com/), I had the opportunity to hear best selling author Mike Michalowicz (http://mikemichalowicz.com/) speak about his theory of Colossal Entrepreneurship, which is the basis of his book, "The Pumpkin Plan." Just when I think I have finally mastered the whole entrepreneurship mindset, a new perspective comes along that makes me re-think my whole approach.This is what happened with Mike. His idea of "The Pumpkin Plan" came from observing pumpkin farmers that grow colossal pumpkins over the course of a year. Those pumpkins don't magically appear because of a healthy crop season and good luck. These farmers follow a systematic approach to pumpkin growth that differs from the strategies traditional farmers use to grow the maximum quantity of pumpkins possible.
Bracing for Sequestration - IF It Happens At All
n my meeting today with my customers at Defense Logistics Agency, one of the Directors asked me, "Marissa, how is Information Experts preparing for sequestration?" The question caught me off guard, but fortunately, I've attended so many events to learn about sequestration strategies that I was quick on my feet to answer.Here are the five strategies we've implemented to prepare for budget cuts:
The New World of Learning & Workforce Implications
Last month, I attended the quarterly Chief Learning Officers (CLO) breakfast led by CLO Media (www.clomedia.com). The panel and discussion centered around the changes occurring in the workforce, and the convergence of education, skills, and work. As someone who has a Master's Degree in Instructional Systems Design/Curriculum Development, and as CEO of a company (www.informationexperts.com) that provides education and training solutions to the market, I've always been interested in how social changes impact educational trends in the workforce.Much of my information is from one of the best resources I have encountered on this topic: The Apollo Research Institute (www.apolloresearchinstitute.org).
Where Has Marissa Been?
Information Experts (www.informationexperts.com) has gone through A LOT of changes these last few months. These changes have been QUITE an educational journey for me. Honestly, there were times when I wanted to write a column, and I was paralyzed. The words just wouldn't flow. I felt as if I had nothing valuable to share because my own leadership circumstances were so perplexing to me. I lost my footing, and questioned whether I had any right to share my insights and lessons.Now that I have emerged in a better place, I look forward to sharing my experiences with you as I continue to process how they have shaped my company, and shaped me as a person, mentor, and leader.On a positive note, these past two months have provided me with many opportunities to help others through my speaking.
When the CEO Must Become the CPO (Chief Process Officer)
Traditionally, the CEO is responsible for the "heart" of the organization... the vision, culture, mission, strategy, and values. They are the "Chief Evangelist Officer," or the "Chief Cultural Officer" or even the "Chief Emotions Officer" (yes I've seen that one too).Conversely, it's usually the COO that is responsible for the "blood and guts of the organization" - the person that ensures the operations within the organization can support the vision.Strategy & Process are InterdependentExperience - backed up by a lot of research and peer consultation - has taught me that strategy and process are two sides of the same coin, and that the CEO must take ownership for the creation of the core processes that enable a business to run. It doesn't matter how strong a vision is. Without the processes required to execute, the strategy will fall flat. And while I absolutely believe that "culture eats strategy for breakfast," the one essential element that organizations require for healthy strategies, cultures, and ultimately growth is process.
Your Greatest Success Lies Directly Behind Your Greatest Challenges
"Every adversity, every failure and every heartache carries with it the seed of an equivalent or greater benefit."This is just one of the golden nuggets of wisdom that stays with me from one of my all-time favorite business books, "Three Feet From Gold" by by Sharon L. Lechter and Greg S. Reid. (http://threefeetaway.com/). The book is a synopsis of Napoleon Hill's philosophies for success (http://www.naphill.org/).The title conveys that people often give up on their dreams because they believe they can't succeed, when in reality, their success is within their grasp - sometimes literally three feet away.Feeling discouragement or even despair when we've convinced ourselves that success isn't an option happens to everyone. So how can we push past the negative thinking? How can we find the strength and resolve to continue for three more feet to find our own pot of gold?
The #1 Investment Entrepreneurs Must Make
What is the #1 investment entrepreneurs should make when building their business? It isn't sales, marketing, IT, or customer service.