10 Ways to Lose Prospects as Soon As They Hear your Voice
If you pick up the phone and start making calls without thinking about your approach, habit and the phrases you’ve picked up from telemarketing calls you have received over the years are going to dominate what you say. Surprise, surprise: that’s not the most effective way to make calls. You may be committing age-old blunders without even knowing it. These strategies were written by one of my Mastermind group members, friend, and trusted advisor Bill Cates, also known as The Referral Coach.(http://www.referralcoach.com/). Bill is THE EXPERT for anyone who wants to know how to build a thriving referral-based business.
Here’s a quick checklist of classic telephone prospecting mistakes. Are you making any of them? If so, take action to rectify your approach!
Honest Tea CEO Seth Goldman Takes Persistence & A Commitment to Mission to New Heights
Imagine pitching your idea to 1,000 investors. Over and over and over again. A little insane, right? Not if you’re Seth Goldman, CEO and C-Tea-O of Honest Tea. When we think of Honest Tea, we think of a delicious beverage, and a wildly successful business.
Dig a little deeper into the roots of Honest Tea, and you’ll discover an entrepreneur who is forever committed to the mission of “changing the way people eat, drink, think and live.”
Seth shared the struggles of his early days with 300 business leaders at the sold-out ConnectPreneur Event in the DC region, architected by global serial entrepreneur and angel investor Tien Wong, CEO of Lore Systems (www.lore.net).
Preserve, Destroy, Create: Your Only Path to Breakthrough Growth
“If it’s not broken, why fix it?” We’ve all said that as a justification for not moving forward with a difficult situation or decision. The question is, what if the status quo is broken and we’re just ignoring the need for repair? What if we lack the awareness, clarity, courage, or strength to take painful action to get to a better place? Business activity falls into three buckets: Preservation, Destruction, or Creation. To move to the next level, a business must go through all three phases.
Are You The Gatorade of Your Market? “No one else has the ability or right to do what we do in our market.”
When you hear “Gatorade,” what do you think? While the name may conjure up seemingly simple ideas such as “sports drink” or “flavored water,” the science behind the Gatorade brand is actually very complex, and is focused on something much bigger, bolder, and specific.
Sarah Robb O’Hogan, North American President of Gatorade and Global Chief Marketing officer of Sports Nutrition for PepsiCo, shared how Gatorade’s brand weakened during the bloated economy, and how the recession brought the brand back to its core consumer. Gatorade’s global mission is “to be the world leader in innovative sports nutrition.” Says O’Hagan: “No one else has the ability or the right to do what we do in our market.”
Status Quo Bringing You Down? Our Obsession With Being Better
It’s that time of the year when we tell ourselves that we’re going to be better next year. There’s no shortage of experts to help us achieve “better” or “more.” Is it just me, or are we experiencing an obsession with how-to-lists, habit lists, and steps to a better place?
Creating a Culture of Fanatical Belief: The Most Brilliant Marketing Campaign. EVER.
What if you could generate about $1.6 million in sales every year by filling a room with people that pay you to stare at them? Meet “Braco” (pronounced Braht-zo), a “gentle man from Croatia” who apparently has a remarkable gift that has helped countless lives. Each year, 200,000 people pay $8 each to stare at Braco for 30 minutes. In silence. He tours the U.S. and Europe to reach people who are “seeking help from life’s difficulties, health problems, relationship issues, and more.”
