Creating a Culture of Fanatical Belief: The Most Brilliant Marketing Campaign. EVER.

What if you could generate about $1.6 million in sales every year by filling a room with people that pay you to stare at them? Meet “Braco” (pronounced Braht-zo), a “gentle man from Croatia” who apparently has a remarkable gift that has helped countless lives. Each year, 200,000 people pay $8 each to stare at Braco for 30 minutes. In silence. He tours the U.S. and Europe to reach people who are “seeking help from life’s difficulties, health problems, relationship issues, and more.”