Preserve, Destroy, Create: Your Only Path to Breakthrough Growth
“If it’s not broken, why fix it?” We’ve all said that as a justification for not moving forward with a difficult situation or decision. The question is, what if the status quo is broken and we’re just ignoring the need for repair? What if we lack the awareness, clarity, courage, or strength to take painful action to get to a better place? Business activity falls into three buckets: Preservation, Destruction, or Creation. To move to the next level, a business must go through all three phases.
Are You The Gatorade of Your Market? “No one else has the ability or right to do what we do in our market.”
When you hear “Gatorade,” what do you think? While the name may conjure up seemingly simple ideas such as “sports drink” or “flavored water,” the science behind the Gatorade brand is actually very complex, and is focused on something much bigger, bolder, and specific.
Sarah Robb O’Hogan, North American President of Gatorade and Global Chief Marketing officer of Sports Nutrition for PepsiCo, shared how Gatorade’s brand weakened during the bloated economy, and how the recession brought the brand back to its core consumer. Gatorade’s global mission is “to be the world leader in innovative sports nutrition.” Says O’Hagan: “No one else has the ability or the right to do what we do in our market.”
Employees and New Hires: Do They Get It, Want it, and Have the Capacity to Do It? (GWC)
One of the most critical elements of any organization is hiring the right people. Whether you are an employee or an employer, chances are you have your share of nightmare stories about the fallout of hires that were not the right fit for a position, or the organizational culture.
