Are You The Gatorade of Your Market? “No one else has the ability or right to do what we do in our market.”

When you hear “Gatorade,” what do you think? While the name may conjure up seemingly simple ideas such as “sports drink” or “flavored water,” the science behind the Gatorade brand is actually very complex, and is focused on something much bigger, bolder, and specific.

Sarah Robb O’Hogan, North American President of Gatorade and Global Chief Marketing officer of Sports Nutrition for PepsiCo, shared how Gatorade’s brand weakened during the bloated economy, and how the recession brought the brand back to its core consumer. Gatorade’s global mission is “to be the world leader in innovative sports nutrition.” Says O’Hagan: “No one else has the ability or the right to do what we do in our market.”