At last week’s Cadre event (http://www.cadredc.com/), I had the opportunity to hear best selling author Mike Michalowicz (http://mikemichalowicz.com/) speak about his theory of Colossal Entrepreneurship, which is the basis of his book, “The Pumpkin Plan.” Just when I think I have finally mastered the whole entrepreneurship mindset, a new perspective comes along that makes me re-think my whole approach.
This is what happened with Mike. His idea of “The Pumpkin Plan” came from observing pumpkin farmers that grow colossal pumpkins over the course of a year. Those pumpkins don’t magically appear because of a healthy crop season and good luck. These farmers follow a systematic approach to pumpkin growth that differs from the strategies traditional farmers use to grow the maximum quantity of pumpkins possible.