“I know you’re busy, but….”
“This may sound [crazy/stupid/silly], but…..”
In one of my recent coaching sessions, I worked with a client who is having difficulty engaging with an aggressive, somewhat disrespectful colleague. Let’s face it; we all have to deal with difficult people at some point in our careers. They are as predictable and enjoyable as taxes.
As a small business owner, I know first-hand how important it is to have a PR plan, but I also know that time, money, and resources are scarce!
So how does a business owner communicate their value – especially in an information-overloaded world, and rise above the noise?
The two questions small business owners must always ask when trying to get good press is:
I was paralyzed with indecision. Then, my coach and 20-year advisor snapped me out of it. “Marissa, you don’t have the luxury of standing still.” The word “luxury” struck a chord. In business, time is money. Energy is money. If a business isn’t smartly applying these two valuable resources wisely, it means they are applying them poorly. There’s no in-between. There’s little margin for error.
One of my favorite writers is Seth Godin. He has a way of framing brilliantly simple concepts in a succinct way that makes you go, “Why didn’t I think of that??”
One of his blogs last week was Cracking the Pottery. He talked about how we need to be able to let go of what’s not working for us, even if we’ve invested a lot of time/money/energy in it, so that we can be free to work on what IS working.
This is a conundrum that most entrepreneurs face for these reasons: