Thank you Successful Culture Supporters! Leaders don’t start Movements….Courageous Followers start Movements!

Marissa Levin

Leaders are known to start movements. However, it isn’t really the leader that starts the movement of a new way of thinking, being, or doing. Rather, it is the follower.

The first follower is what transforms a lone nut into a leader. Then, new followers emulate the follower, not the leader.

The first follower shows others how to follow…followership is an underestimated and essential form of leadership in itself.

In starting Successful Culture, I am launching a Culture Movement. However, my ideas and my vision are worthless without support from those who have the courage to embrace my direction, and from those who have faith in me.

The Law of Diffusion of Innovation; Tipping Points

The Law of Diffusion of Innovation states this:

2.5 percent of us are innovators
13.5 percent of us are early adopters
34 percent of us are early majority joiners
34 percent of us are late majority joiners
16 percent of us are laggards (joining in only when they have no choice – think moving from analog to digital)

“Tipping Points” occur only after a 15% – 18% penetration rate… only after the innovators and early adopters are fully on board with an idea.

My vision for Successful Culture is quite grand. As I venture towards my personal Tipping Point to fulfill it, my hope is that I will transform, teach, motivate, and inspire thousands – perhaps millions – on how to build a Culture of Greatness in all aspects of their lives. While some of my concepts may be a bit radical, as more join in, the Culture Movement will seem less and less radical.

I say a heartfelt THANK YOU to my early adopters – my courageous followers – who are helping me to create a Culture Movement.

I invite you to enjoy a super-fun 3-minute TED Talk by Derek Sivers on How to Start a Movement: http://www.ted.com/talks/derek_sivers_how_to_start_a_movement.html

This is a GREAT clip, and one you will want to save in your Favorites folder.

As always, I look forward to your comments and messages.

Please be sure to follow me on Twitter at www.twitter.com/Success_Culture for Culture Movement Messages and to stay connected.

Facebook Fan Page is coming shortly!

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Marissa Levin

Marissa Levin is the co-founder of Successful Culture International, which applies a proprietary Culture Development Lifecycle (CDL) to help organizations move from current state to desired state, and helps leaders reach their greatest personal and organizational potential. As founder of a 23-year old, multimillion-dollar business that pivoted seven times in response to market shifts, Levin has personally overcome every business challenge her clients have faced, which uniquely qualifies her to lead leaders through change. She is also the author of Built to Scale: How Top Companies Create Breakthrough Growth Through Exceptional Advisory Boards.