The Seven Simple Secrets to a Successful Company Launch

So you’re finally taking the plunge. You’ve had it with fulfilling someone else’s dream, you know you have a unique value to bring to the world, and you’re ready to get it out there. The problem is, you have no idea what to do first.

Here are the seven simple secrets to setting yourself up for success.

The Two Steps You Need to Take to Triage a Bleeding Company – and Five Things to Avoid

A very successful business owner who is going through a rough patch asked me, “Marissa, what’s the one thing you recommend I do to triage my company, and turn it around?”

As the owner of a 20-year company that has experienced multiple government shut-downs, the 9/11 terrorist attacks, the implosion of several industries, major contract protests, and even a lawsuit from an unethical subcontractor, I have a lot of experience with triage.

Six Strategies For Managing Toxic People

Can we be honest with each other? As much as we love our work, we don’t always love the people we work with. What happens when you encounter someone in the course of your workday that can potentially suck the life out of you while you are trying to succeed in the workplace?

In my coaching with dozens of CEOs, this issue presents itself over and over. Potentially toxic situations manifest with customers, vendors, employees, or other industry colleagues every day, in virtually every environment.

Riding Shotgun is Completely Over-Rated: 9 Steps For Taking Control of the Driver’s Seat

“I CALL SHOTGUN!”

I’ve always been amused when kids fight over the front passenger seat. Maybe it’s because when I was growing up, I never had a shot at the front seat, since I’m the youngest of three, and the only girl. I was always relegated to the middle seat in the back with the hump. But that’s a story for another day.

Kids are under the illusion that the “shotgun” seat holds more importance than the back seats. Actually, the only seat that really matters is the driver’s seat, because it’s the seat that controls the journey.

In business, this is often the case as well.

Say No To FOMO (Fear of Missing Out)

When you’re in business growth mode, two ideas constantly rent space in your head:

1: I need to get this done yesterday.

2: I need to spend as little money as possible.

This thought process actually undermines the decision process we desperately need to follow when building a business.

In an ideal world, we would make all of our business decisions, carefully, slowly, and thoughtfully. We wouldn’t be driven by artificial deadlines or lowest price. We wouldn’t rush to quickly check important decisions off our list. We wouldn’t be attracted, like a moth to a flame, to offers that seem too good to be true. But entrepreneurs invariably are attracted to the light.

VIDEO: Making Internships Work for Your Business and Intern

Well, it’s summer, which means it’s time for beach trips, outdoor concerts, BBQ’s – and internships. My 20-year old company Information Experts has hired interns for more than 10 years to support all types of marketing and communications initiatives, and Successful Culture has two great interns this summer.

Three Ways You Can Excel in the New “Insight Economy”

I attended Matt Dixon’s presentation on The Challenger Sales Model last month, which was particularly relevant for today’s selling environment. The last few years have been especially tumultuous and challenging for many industries, and connecting with your customer in a meaningful way has never been more important.

“Verizon, My Other Cable Company’s Not Working. Can I Get Your Service For Free?”

Have you ever walked into a clothing store, saw something you loved, and just walked out with it without buying?

Or, have you ever called a service provider who is the competitor of a current provider, and asked them to help you for free because their selected vendor isn’t doing their job well?

Does Your Attunement Need a Tune-Up?

When I was in college, I waited tables to have money for my “essentials.” I loved the work because I could talk with so many different types of people, I was part of a (really fun) team, and I made good money. Looking back I realize that one of the reasons I was a successful waitress was because I can quickly read people and connect with them in a way that makes them comfortable.

The REAL Differences Between Leadership & Management and The Two Tools to Help You Excel

I attended an exceptional Young Presidents Organization (YPO) learning event last week, where Steve McLatchy, author of Decide: Double Your Results, Reduce Your Stress & Lead By Example, spoke. Many people speak at a high level about the differences between management and leadership, but few articulate it well. Steve nailed it.

Leadership is a result you produce. If things are exactly where they are when you arrived in a “leadership” position, then you’re providing maintenance, not leadership. A true leader never “arrives” at leadership. The moment you’ve arrived there, you are a manager, and in maintenance mode.

In a nutshell, leadership = improvement, and management = maintenance.