Ten Questions to Ask to Determine if Your Customers and Employees Really Understand Your Company

Business owners live and breathe their company missions. Often, their business identity plays a significant role in their personal identity. Naturally, they can effortlessly explain what their company does, why it exists, what it stands for, and where it is going.

This is not often the case with employees or customers.

Here are two sets of questions to help you determine if your two most important stakeholder groups – your employees and your customers – really understand your company.

“I Know You’re Busy But…”

“I know you’re busy, but….”

“This may sound [crazy/stupid/silly], but…..”

In one of my recent coaching sessions, I worked with a client who is having difficulty engaging with an aggressive, somewhat disrespectful colleague. Let’s face it; we all have to deal with difficult people at some point in our careers. They are as predictable and enjoyable as taxes.

Living Your (Customer’s) Mission

Only when we understand the motivations and missions of our customers can we create a compelling mission statement that inspires a customer to trust us. There is a big difference between selling a product or service and fulfilling a mission.

Driving an Intrapreneurial Spirit and Mindset

I’m working with a great company who’s committed to moving to the next level of growth. The owner/founder has done a very good job of establishing himself as a highly dependable and reputable subcontractor, but wants to triple the company size, and evolve into a prime contractor over the next 3 years. We have a lot of work to do. To make this pivot, we have to build his infrastructure, implement required processes, and align with the right people.

One of our most immediate tasks is to evaluate and shift the mindset and commitment of his current team. Growth can’t happen alone. It takes a village to build a business.

Avoiding SP-RH Syndrome

It’s all coming back to me….the early days of building a business, and laying a solid foundation to support healthy growth. I find myself with lengthy to-do lists that require many sets of helping hands. It’s tempting to simply throw new tasks over the fence to those that have already proven to be experts as I grow Successful Culture.

But wait. I’ve been down this road before with Information Experts. I’ve bitten off more than I can chew, and then tossed the overflow to a team mate. Eager to please, they say yes, even though my new request is outside of their core expertise… setting us both up for disappointment.

It is time to activate your most joyful life.

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