Starting 2014 Right With A Strong Marketing Strategy (That Won’t Break The Bank)

I came across a compilation of 19 shoestring-budget strategies that will help you connect with your target audience without going broke – exactly what a small business needs to expand their presence and stay financially healthy.

Here are my suggestions to move these ideas to implementation.

1: Pick three out of the list and focus on them. If you try to tackle the entire list, you will do a mediocre or poor job for all of them. Then, once those are done, move to the next three. The greatest ideas fail at implementation because we bite off more than we chew.

2: Determine what you can outsource, and what you need to manage yourself. For example, if you decide to join a Chamber, you personally need to cultivate those relationships, so ensure you have enough time to be present in the organization. If you decide to write a blog, you need to build your editorial calendar and write your blogs, but can outsource the mechanics of posting and sharing.

As a small business owner, deciding how and where you will dedicate your very limited time is essential to your success.

3: Finally, if an idea isn’t working for you, pivot quickly. Drop the tactic and move on. It’s all about figuring out what works best for you at this point in time.

Here is the link to the complete presentation.

Here are the tips:

Eight Lessons for Success (And Some Other Insights) by Barbara Corcoran

I had the privilege of speaking at the National Women Business Owners Corporation (NWBOC – www.nwboc.org) conference last week in Palm Beach, Florida. One of the highlights of the conference (where 200 women business owners came together to learn, share, and connect) was keynote Barbara Corcoran. Barbara is one of the most successful entrepreneurs in the country. She took a $1,000 loan to start her real estate company, The Corcoran Group, which she grew into a $5 billion business. She sold the firm for $66 million in 2001.

Barbara is also a host and investor on ABC’s Shark Tank. During the last three seasons, she has bought 11 new businesses. She is also the author of three best-selling books, and is a regular small business and real estate contributor on all of the major networks.

Like all great entrepreneurs, Barbara’s journey to success has been filled with wonderful lessons. I have summarized them here for you.

As an Entrepreneur, 11 Things For Which I am Thankful

It’s always the right time to live life from a place of gratitude. With Thanksgiving just around the corner, today I reflect on what it means to be thankful as an entrepreneur.

Are You a Colossal Entrepreneur?

At last week’s Cadre event (http://www.cadredc.com/), I had the opportunity to hear best selling author Mike Michalowicz (http://mikemichalowicz.com/) speak about his theory of Colossal Entrepreneurship, which is the basis of his book, “The Pumpkin Plan.” Just when I think I have finally mastered the whole entrepreneurship mindset, a new perspective comes along that makes me re-think my whole approach.

This is what happened with Mike. His idea of “The Pumpkin Plan” came from observing pumpkin farmers that grow colossal pumpkins over the course of a year. Those pumpkins don’t magically appear because of a healthy crop season and good luck. These farmers follow a systematic approach to pumpkin growth that differs from the strategies traditional farmers use to grow the maximum quantity of pumpkins possible.

Bracing for Sequestration – IF It Happens At All

n my meeting today with my customers at Defense Logistics Agency, one of the Directors asked me, “Marissa, how is Information Experts preparing for sequestration?” The question caught me off guard, but fortunately, I’ve attended so many events to learn about sequestration strategies that I was quick on my feet to answer.

Here are the five strategies we’ve implemented to prepare for budget cuts:

Where Has Marissa Been?

Information Experts (www.informationexperts.com) has gone through A LOT of changes these last few months. These changes have been QUITE an educational journey for me. Honestly, there were times when I wanted to write a column, and I was paralyzed. The words just wouldn’t flow. I felt as if I had nothing valuable to share because my own leadership circumstances were so perplexing to me. I lost my footing, and questioned whether I had any right to share my insights and lessons.

Now that I have emerged in a better place, I look forward to sharing my experiences with you as I continue to process how they have shaped my company, and shaped me as a person, mentor, and leader.

On a positive note, these past two months have provided me with many opportunities to help others through my speaking.

Verne Harnish’s Pearls of Entrepreneurial Wisdom: A Global Perspective

The evening of Monday August 20th was a night to remember. Verne Harnish, who is Founder of Entrepreneurs Organization (EO), Founder and CEO of Gazelles, Venture Columnist for Fortune Magazine, and Author of the international bestseller “Mastering the Rockefeller Habits,” spoke to the Washington DC Chapter 0f EO. His visit was especially meaningful because EO is celebrating its 25th year, and the DC chapter was the inaugural EO chapter.

Harnish brings more than 30 years of entrepreneurship experience, a global perspective, and an unmatched understanding of what business owners require to build lasting companies. Fifty business owners gathered at the home of our chapter president for education and inspiration from the individual who was responsible for creating the world’s largest entrepreneurial community.

When the CEO Must Become the CPO (Chief Process Officer)

Traditionally, the CEO is responsible for the “heart” of the organization… the vision, culture, mission, strategy, and values. They are the “Chief Evangelist Officer,” or the “Chief Cultural Officer” or even the “Chief Emotions Officer” (yes I’ve seen that one too).

Conversely, it’s usually the COO that is responsible for the “blood and guts of the organization” – the person that ensures the operations within the organization can support the vision.

Strategy & Process are Interdependent
Experience – backed up by a lot of research and peer consultation – has taught me that strategy and process are two sides of the same coin, and that the CEO must take ownership for the creation of the core processes that enable a business to run. It doesn’t matter how strong a vision is. Without the processes required to execute, the strategy will fall flat. And while I absolutely believe that “culture eats strategy for breakfast,” the one essential element that organizations require for healthy strategies, cultures, and ultimately growth is process.

Your Greatest Success Lies Directly Behind Your Greatest Challenges

“Every adversity, every failure and every heartache carries with it the seed of an equivalent or greater benefit.”

This is just one of the golden nuggets of wisdom that stays with me from one of my all-time favorite business books, “Three Feet From Gold” by by Sharon L. Lechter and Greg S. Reid. (http://threefeetaway.com/). The book is a synopsis of Napoleon Hill’s philosophies for success (http://www.naphill.org/).

The title conveys that people often give up on their dreams because they believe they can’t succeed, when in reality, their success is within their grasp – sometimes literally three feet away.

Feeling discouragement or even despair when we’ve convinced ourselves that success isn’t an option happens to everyone. So how can we push past the negative thinking? How can we find the strength and resolve to continue for three more feet to find our own pot of gold?

Six Unique Traits Biz Owners Look For in Potential New Hires

As a business owner always looking for exceptional talent, and as a mentor to emerging entrepreneurs seeking guidance on how to hire great people, I’ve learned that there are six definitive traits that great potential new hires share. These apply to candidates in all positions, in every sector, at any level – from intern to senior management.

If you’re in the market for a new position, if you’re charged with scouting for new talent in your organization, or if you’re a business owner trying to make those essential first hires, consider these characteristics or behaviors.