Strengthen the Body, Strengthen the Mind, Strengthen the Outcome

I’ve been a hard core fitness enthusiast ever since I was 15, when I saw Linda Hamilton in The Terminator. I learned then that physical strength is not only beautiful; it is also essential to feeling confident and capable in all aspects of your life.

Executing on a dream or vision to build a business is one of the most mentally challenging endeavors a person will ever pursue. Every day, we are faced with nonbelievers, seemingly insurmountable challenges, and 101 reasons to quit. But still we persevere.

Living Your (Customer’s) Mission

Only when we understand the motivations and missions of our customers can we create a compelling mission statement that inspires a customer to trust us. There is a big difference between selling a product or service and fulfilling a mission.

Driving an Intrapreneurial Spirit and Mindset

I’m working with a great company who’s committed to moving to the next level of growth. The owner/founder has done a very good job of establishing himself as a highly dependable and reputable subcontractor, but wants to triple the company size, and evolve into a prime contractor over the next 3 years. We have a lot of work to do. To make this pivot, we have to build his infrastructure, implement required processes, and align with the right people.

One of our most immediate tasks is to evaluate and shift the mindset and commitment of his current team. Growth can’t happen alone. It takes a village to build a business.

The Three Things Companies Need to Thrive

I’ve had a slew of podcast interviews over the last few weeks, and virtually all of the hosts have asked me what I think is the necessary ingredient for continued business growth. I speak from a place of making mistakes, and from getting things right over the last 20 years.

The three things I believe companies need to survive are a market niche, relevancy, and a mindset of greatness. I’ve named them in order of difficulty.

A Higher-Level Leadership Framework & Inspiring Through Adversity

As one who sees leadership and spirituality as two sides of the same coin, I often refer to Deepak’s 7-Step Framework for LEADERS. Deepak describes a leader as “the symbolic soul of a group of consciousness.” He says that group consciousness could be a family, an organization, a community, a country or the whole world. He explains that the leader represents the longings, the aspirations, the deepest desires of the group, so in a sense, “the soul.” This is exactly why the CEO owns the culture of an organization, which is the organizational DNA.

Personal Development IS The Goal

Personal development is not a tool for reaching a bigger goal. Instead, becoming a “complete human being is already the biggest and most noble goal you can aspire to.” Most of us are on a quest of continuous self-improvement, with the goal of attaining greater success. “If I attend this school, if I obtain this certification, if I achieve this milestone, then I will be able to attain another level of achievement.” The personal development is often tied to a desired outcome that moves us from one level to another.

Personal Development IS The Goal

Personal development is not a tool for reaching a bigger goal. Instead, becoming a “complete human being is already the biggest and most noble goal you can aspire to.” Most of us are on a quest of continuous self-improvement, with the goal of attaining greater success. “If I attend this school, if I obtain this certification, if I achieve this milestone, then I will be able to attain another level of achievement.” The personal development is often tied to a desired outcome that moves us from one level to another.

Starting 2014 Right With A Strong Marketing Strategy (That Won’t Break The Bank)

I came across a compilation of 19 shoestring-budget strategies that will help you connect with your target audience without going broke – exactly what a small business needs to expand their presence and stay financially healthy.

Here are my suggestions to move these ideas to implementation.

1: Pick three out of the list and focus on them. If you try to tackle the entire list, you will do a mediocre or poor job for all of them. Then, once those are done, move to the next three. The greatest ideas fail at implementation because we bite off more than we chew.

2: Determine what you can outsource, and what you need to manage yourself. For example, if you decide to join a Chamber, you personally need to cultivate those relationships, so ensure you have enough time to be present in the organization. If you decide to write a blog, you need to build your editorial calendar and write your blogs, but can outsource the mechanics of posting and sharing.

As a small business owner, deciding how and where you will dedicate your very limited time is essential to your success.

3: Finally, if an idea isn’t working for you, pivot quickly. Drop the tactic and move on. It’s all about figuring out what works best for you at this point in time.

Here is the link to the complete presentation.

Here are the tips:

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