Business owners live and breathe their company missions. Often, their business identity plays a significant role in their personal identity. Naturally, they can effortlessly explain what their company does, why it exists, what it stands for, and where it is going.
This is not often the case with employees or customers.
Here are two sets of questions to help you determine if your two most important stakeholder groups – your employees and your customers – really understand your company.
I’ve been a hard core fitness enthusiast ever since I was 15, when I saw Linda Hamilton in The Terminator. I learned then that physical strength is not only beautiful; it is also essential to feeling confident and capable in all aspects of your life.
Executing on a dream or vision to build a business is one of the most mentally challenging endeavors a person will ever pursue. Every day, we are faced with nonbelievers, seemingly insurmountable challenges, and 101 reasons to quit. But still we persevere.
How do we define our deepest desire? And if we don’t know it, how can we get to where we are supposed to be? How do we reach our destiny? It’s so easy to lose sight of the “why” behind our daily deeds. When we lose connection to the “why,” weariness and hopelessness creeps in. We often work in a reactive mode, answering phone calls, emails, and the needs of others. We envelop ourselves in deadlines. Every day that we go to work, we are slaves to checklists. What is our larger purpose behind it all?
February was a month of wins – and losses. Everyone talks about their wins, so I’m going to move right past those, and get to the topic that that leaders rarely glorify: the losses.
I was rejected in February by TED. TED stands for Technology, Engineering and Design. There are TED events all over the world that feature speakers that have ideas worth spreading. The TED website (www.ted.com) is my all-time favorite site because it opens our minds to so many ways of thinking about things we’ve never even thought about! It spotlights our greatest potential in any topic you can imagine.
My January small business segment on ABC’s Washington Business Report with Rebecca Cooper-Dupin focused on accountability and goal-setting strategies to start 2013 strong. Accompanying me was my accountability partner and personal financial advisor, Anne McCabe Triana, owner of CAM Private Wealth (http://www.camprivatewealth.com). I’ve expanded on those strategies here, incorporating many great ideas from other small business owners.
Imagine pitching your idea to 1,000 investors. Over and over and over again. A little insane, right? Not if you’re Seth Goldman, CEO and C-Tea-O of Honest Tea. When we think of Honest Tea, we think of a delicious beverage, and a wildly successful business.
Dig a little deeper into the roots of Honest Tea, and you’ll discover an entrepreneur who is forever committed to the mission of “changing the way people eat, drink, think and live.”
Seth shared the struggles of his early days with 300 business leaders at the sold-out ConnectPreneur Event in the DC region, architected by global serial entrepreneur and angel investor Tien Wong, CEO of Lore Systems (www.lore.net).
Thank you Successful Culture Supporters! Leaders don’t start Movements….Courageous Followers start Movements!
Leaders are known to start movements. However, it isn’t really the leader that starts the movement of a new way of thinking, being, or doing. Rather, it is the follower.
The first follower is what transforms a lone nut into a leader.