We all have a set number of hours in a day, with multiple demands always competing for our attention. How do we maximize efficiency & productivity? This is a MAJOR […]
4 Ways to Stretch Your Time & Money Through a Multi-Platform Marketing Strategy (And an Entrepreneur’s Super-Food)
The two scarcest resources that small businesses have are time and money. They lack the financial cushion and manpower that larger companies have to grow. At the same time, customers are overwhelmed with work & information, are time-starved, and have ADD. These three things get in the way of building trust, loyalty, and recurring revenues with customers.
I’m working with a great company who’s committed to moving to the next level of growth. The owner/founder has done a very good job of establishing himself as a highly dependable and reputable subcontractor, but wants to triple the company size, and evolve into a prime contractor over the next 3 years. We have a lot of work to do. To make this pivot, we have to build his infrastructure, implement required processes, and align with the right people.
One of our most immediate tasks is to evaluate and shift the mindset and commitment of his current team. Growth can’t happen alone. It takes a village to build a business.
It’s all coming back to me….the early days of building a business, and laying a solid foundation to support healthy growth. I find myself with lengthy to-do lists that require many sets of helping hands. It’s tempting to simply throw new tasks over the fence to those that have already proven to be experts as I grow Successful Culture.
But wait. I’ve been down this road before with Information Experts. I’ve bitten off more than I can chew, and then tossed the overflow to a team mate. Eager to please, they say yes, even though my new request is outside of their core expertise… setting us both up for disappointment.
I’ve had a slew of podcast interviews over the last few weeks, and virtually all of the hosts have asked me what I think is the necessary ingredient for continued business growth. I speak from a place of making mistakes, and from getting things right over the last 20 years.
The three things I believe companies need to survive are a market niche, relevancy, and a mindset of greatness. I’ve named them in order of difficulty.
Values dictate every major decision and action in an organization – from the clients that a company engages, to the people that a company hires, to seemingly simple behaviors such as leaving a door open or closed. Values determine our behavior when others are not around to watch us. They are the core of integrity – which manifests when values are integrated with our actions. Personally and professionally, they frame the most important aspects of who we are, and what matters to us.
One of my coaching clients called me this week, asking for advice on where to find a great sales rep. She’s launching a start-up that has been in the works for months, and is obviously anxious to get her product to the market. My advice to her was to look in the mirror. That’s where she would find her best sales rep.
When Sunday arrives and you take a peek at the work-week ahead, what physical reactions occur in your body? Does your heart race a bit faster from anxiety? Does your stomach tighten? Do you feel stress in your neck and shoulders? Have you ever thought about these reactions?
Personal development is not a tool for reaching a bigger goal. Instead, becoming a “complete human being is already the biggest and most noble goal you can aspire to.” Most of us are on a quest of continuous self-improvement, with the goal of attaining greater success. “If I attend this school, if I obtain this certification, if I achieve this milestone, then I will be able to attain another level of achievement.” The personal development is often tied to a desired outcome that moves us from one level to another.
I came across a compilation of 19 shoestring-budget strategies that will help you connect with your target audience without going broke – exactly what a small business needs to expand their presence and stay financially healthy.
Here are my suggestions to move these ideas to implementation.
1: Pick three out of the list and focus on them. If you try to tackle the entire list, you will do a mediocre or poor job for all of them. Then, once those are done, move to the next three. The greatest ideas fail at implementation because we bite off more than we chew.
2: Determine what you can outsource, and what you need to manage yourself. For example, if you decide to join a Chamber, you personally need to cultivate those relationships, so ensure you have enough time to be present in the organization. If you decide to write a blog, you need to build your editorial calendar and write your blogs, but can outsource the mechanics of posting and sharing.
As a small business owner, deciding how and where you will dedicate your very limited time is essential to your success.
3: Finally, if an idea isn’t working for you, pivot quickly. Drop the tactic and move on. It’s all about figuring out what works best for you at this point in time.
Here is the link to the complete presentation.
Here are the tips: