“I CALL SHOTGUN!”
I’ve always been amused when kids fight over the front passenger seat. Maybe it’s because when I was growing up, I never had a shot at the front seat, since I’m the youngest of three, and the only girl. I was always relegated to the middle seat in the back with the hump. But that’s a story for another day.
Kids are under the illusion that the “shotgun” seat holds more importance than the back seats. Actually, the only seat that really matters is the driver’s seat, because it’s the seat that controls the journey.
In business, this is often the case as well.
When you’re in business growth mode, two ideas constantly rent space in your head:
1: I need to get this done yesterday.
2: I need to spend as little money as possible.
This thought process actually undermines the decision process we desperately need to follow when building a business.
In an ideal world, we would make all of our business decisions, carefully, slowly, and thoughtfully. We wouldn’t be driven by artificial deadlines or lowest price. We wouldn’t rush to quickly check important decisions off our list. We wouldn’t be attracted, like a moth to a flame, to offers that seem too good to be true. But entrepreneurs invariably are attracted to the light.