The One Question You Must Be Able to Answer Before Contacting a Prospect

This past week, I’ve had conversations with three separate business owners about how to successfully connect with prospects. Should you connect through LinkedIn? An email? A phone call? The answer is YES – you should do all of those.

However, before you do any connecting, you need to be able to answer one question:

Four Steps to the Best New Year’s Gift You Can Give Yourself

“Those who live in the past limit their future.”

This was the message I received on my Yogi tea bag last night, as I enjoyed my nightly cup of tea. How timely and appropriate as we bring 2014 to a close.

Gratitude for You in 2014; Your Three Pillars of Success for 2015

As we bring 2014 to a close, I want to thank everyone for their support of Successful Culture. As someone who knows firsthand how hard it is to transform a business dream into a reality, I’m honored and blessed for the opportunities to help my clients achieve their goals.

Personal Development IS The Goal

Personal development is not a tool for reaching a bigger goal. Instead, becoming a “complete human being is already the biggest and most noble goal you can aspire to.” Most of us are on a quest of continuous self-improvement, with the goal of attaining greater success. “If I attend this school, if I obtain this certification, if I achieve this milestone, then I will be able to attain another level of achievement.” The personal development is often tied to a desired outcome that moves us from one level to another.

Starting 2014 Right With A Strong Marketing Strategy (That Won’t Break The Bank)

I came across a compilation of 19 shoestring-budget strategies that will help you connect with your target audience without going broke – exactly what a small business needs to expand their presence and stay financially healthy.

Here are my suggestions to move these ideas to implementation.

1: Pick three out of the list and focus on them. If you try to tackle the entire list, you will do a mediocre or poor job for all of them. Then, once those are done, move to the next three. The greatest ideas fail at implementation because we bite off more than we chew.

2: Determine what you can outsource, and what you need to manage yourself. For example, if you decide to join a Chamber, you personally need to cultivate those relationships, so ensure you have enough time to be present in the organization. If you decide to write a blog, you need to build your editorial calendar and write your blogs, but can outsource the mechanics of posting and sharing.

As a small business owner, deciding how and where you will dedicate your very limited time is essential to your success.

3: Finally, if an idea isn’t working for you, pivot quickly. Drop the tactic and move on. It’s all about figuring out what works best for you at this point in time.

Here is the link to the complete presentation.

Here are the tips:

Eight Lessons for Success (And Some Other Insights) by Barbara Corcoran

I had the privilege of speaking at the National Women Business Owners Corporation (NWBOC – www.nwboc.org) conference last week in Palm Beach, Florida. One of the highlights of the conference (where 200 women business owners came together to learn, share, and connect) was keynote Barbara Corcoran. Barbara is one of the most successful entrepreneurs in the country. She took a $1,000 loan to start her real estate company, The Corcoran Group, which she grew into a $5 billion business. She sold the firm for $66 million in 2001.

Barbara is also a host and investor on ABC’s Shark Tank. During the last three seasons, she has bought 11 new businesses. She is also the author of three best-selling books, and is a regular small business and real estate contributor on all of the major networks.

Like all great entrepreneurs, Barbara’s journey to success has been filled with wonderful lessons. I have summarized them here for you.

When Your Bedroom Becomes Your Boardroom: (Happily) Working With Your Spouse

Spouses that choose to work together embark on a very unique journey. This arrangement is not a conventional marriage. Two of the hardest things a person can attempt is to build a successful business and a successful marriage. 90 percent of all businesses fail within the first 5 years. The divorce rate (in the U.S.) is now higher than 50 percent. Combine these two endeavors, and you face a lot of risk. There is a lot at stake at home and at work if things get rocky. The levels of expectations for one another are much higher than in a typical business partnership or typical marriage. Consideration must extend much further than, “I have this great business idea, can you help me?”

As a follow up to my January 10, 2013 segment on Washington Business Report (http://www.wjla.com/articles/2013/02/washington-business-report-feb-10-2013-85006.html) on working with your spouse, I’ve interviewed several other business owners who have braved this model to learn what makes it work, and how to avoid trouble in paradise. Rather than giving a simple bulleted list of strategies such as “schedule a date night” or “agree not to talk about marriage at home,” I’m sharing a more detailed behind-the-scenes glimpse of the complexities of this arrangement. If you are currently working with your spouse, or thinking about it, this is an important column for you.

As an Entrepreneur, 11 Things For Which I am Thankful

It’s always the right time to live life from a place of gratitude. With Thanksgiving just around the corner, today I reflect on what it means to be thankful as an entrepreneur.

Bracing for Sequestration – IF It Happens At All

n my meeting today with my customers at Defense Logistics Agency, one of the Directors asked me, “Marissa, how is Information Experts preparing for sequestration?” The question caught me off guard, but fortunately, I’ve attended so many events to learn about sequestration strategies that I was quick on my feet to answer.

Here are the five strategies we’ve implemented to prepare for budget cuts:

Verne Harnish’s Pearls of Entrepreneurial Wisdom: A Global Perspective

The evening of Monday August 20th was a night to remember. Verne Harnish, who is Founder of Entrepreneurs Organization (EO), Founder and CEO of Gazelles, Venture Columnist for Fortune Magazine, and Author of the international bestseller “Mastering the Rockefeller Habits,” spoke to the Washington DC Chapter 0f EO. His visit was especially meaningful because EO is celebrating its 25th year, and the DC chapter was the inaugural EO chapter.

Harnish brings more than 30 years of entrepreneurship experience, a global perspective, and an unmatched understanding of what business owners require to build lasting companies. Fifty business owners gathered at the home of our chapter president for education and inspiration from the individual who was responsible for creating the world’s largest entrepreneurial community.