Are You The Gatorade of Your Market? “No one else has the ability or right to do what we do in our market.”
When you hear “Gatorade,” what do you think? While the name may conjure up seemingly simple ideas such as “sports drink” or “flavored water,” the science behind the Gatorade brand is actually very complex, and is focused on something much bigger, bolder, and specific.
Sarah Robb O’Hogan, North American President of Gatorade and Global Chief Marketing officer of Sports Nutrition for PepsiCo, shared how Gatorade’s brand weakened during the bloated economy, and how the recession brought the brand back to its core consumer. Gatorade’s global mission is “to be the world leader in innovative sports nutrition.” Says O’Hagan: “No one else has the ability or the right to do what we do in our market.”
Strategies for Evaluating and Building a Solid Banking Relationship
One of the most important strategic relationships a business owner has is with his/her banker. Yet so often, we treat this relationship as a commodity.
Switching banks is not something that I would recommend lightly. As veteran business owners know, the process is cumbersome, stressful, and time-consuming even under the best circumstances. However, sometimes you have to know when it’s time to make a change.
My Eight Wishes for You in 2012… From Courage to Contentment
My wish list for everyone in 2012. Happy New Year, and may this year bring you health & happiness, laughter & learning, inner peace to appreciate where you are right now, and just enough restlessness to propel you forward.
For 2012, I wish you…
Courage. I wish you the gift of courage to make difficult decisions. Courage to pursue a road less traveled if it is where you need to go at this point in time. Courage to submerge yourself in sadness without hesitation when your soul requires it. And courage to claim your own happiness no matter how much others may resist your choices.
Getting to “I Love What I Do and I’m Great At It.”
How much valuable time do you expend on activities that don’t fuel your passion or make you struggle? That’s the question I considered as I listened to David Siteman Garland talk about the activities that fill our time on a daily basis. David was a special guest at an event hosted by one of the most remarkable networking communities in the DC region called Cadre
As an Entrepreneur, I Am Thankful
It’s always the right time to live life from a place of gratitude. With Thanksgiving just around the corner, today I reflect on what it means to be thankful as an entrepreneur.
Creating a Culture of Fanatical Belief: The Most Brilliant Marketing Campaign. EVER.
What if you could generate about $1.6 million in sales every year by filling a room with people that pay you to stare at them? Meet “Braco” (pronounced Braht-zo), a “gentle man from Croatia” who apparently has a remarkable gift that has helped countless lives. Each year, 200,000 people pay $8 each to stare at Braco for 30 minutes. In silence. He tours the U.S. and Europe to reach people who are “seeking help from life’s difficulties, health problems, relationship issues, and more.”
Seven Unique Ways To Create a Culture of Continuous and Collaborative Learning
How do we manage to fulfill our client requirements while maintaining our edge as thought leaders in the fields of integrated communication, social media, training, interactive development, and human capital?
We use a variety of strategies that enable participation from the entire company.
